From the course: Neuromarketing: Tap Into your Customer's Primal Brain
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Make choices obvious to get results
From the course: Neuromarketing: Tap Into your Customer's Primal Brain
Make choices obvious to get results
- Choice kills and paralyzes. Our brains evolve for quick decision-making based on obvious choices and operate largely on autopilot. As consumers, we've been fed the idea that infinite choice is good but this is actually a lie. The primal brain does not like to expend energy and quickly depletes its reserves of decision-making and conscious attention. Let's do a quick experiment. Imagine that you were tasked to buy promotional pens for your company and visited the following website. Quick, pick a pen to buy, hurry up. How could you even begin to make the decision? This page has pictures of a dozen different pen types but they all look the same. Tiny pictures of similar looking skinny sticks. What if I showed you a closeup of the front end of pens that are available? That makes your decision much easier. It allows you to zero in on the right one. Now let's take a look at another example. A magazine is available in…
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