From the course: Create Your Brand Message Strategy
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Make it impossible to choose anyone else
From the course: Create Your Brand Message Strategy
Make it impossible to choose anyone else
- Imagine walking into a cocktail party, talking all about yourself, then handing someone a form and saying, "If there's anything more you'd like to know about me, "please fill out this contact form." We know that's ridiculous, right? Then why do so many websites feel that way? It's best in the emotional journey of effective brand messaging to end with your story and your why. This way, it will have been all about them up to this point, a standout statement that compels them, questions and statements that let them know how well you understand them, pointing out how their business or life will be transformed by what you offer. Now as you close talking about your company, it will have a very positive effect in helping them see clearly why your company is the best choice. The goal is to get a perspective ideal customer to say in their head, "It's no wonder "this is why you're the best at what you do." There are four…
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