From the course: Create Your Brand Message Strategy
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Making the right first impression
From the course: Create Your Brand Message Strategy
Making the right first impression
- In order to move someone from being a perspective customer to an ideal customer, they must be emotionally moved first. Moving them is more than saying the right things. It's also saying the right things in the right sequence. If you don't, you're likely to lose their attention, and therefore, lose their business. The solution is understanding the emotional journey of your ideal customers. In this video, we're going to explore the emotional journey that is required to take someone from being compelled to contacting you. Once you understand the framework, there is a video for each of the steps along the journey with exercises. We're going to focus on the emotional journey of a website homepage, but keep in mind, the emotional journey of your ideal customers likely applies to all your marketing, from content creation to customer experience. Let's review a website and the emotional journey website map PDF. The first…
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