From the course: Jonah Berger on Viral Marketing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Making things easier to see and imitate
From the course: Jonah Berger on Viral Marketing
Making things easier to see and imitate
- Imagine you're in a foreign city trying to find a place to eat. You might be on a business trip or you're there on vacation, but it's dinner time, you're hungry, and you got to find somewhere to grab a bite. You don't want to screw around looking at online, and you don't want to talk to the concierge, 'cause they're busy, you're just going to walk around and find a place. How would you pick where to eat? Well, if you're like most people, you probably rely on a time-tested trick. You look and see how many people are inside. If the restaurant's busy, you assume, well, it's probably pretty good, I should go here. If the restaurant's empty, you assume, nah, not so much. Why do we do that? Well, what we're doing right there is using something called social proof. We often use others as a signal of how we should behave. Don't know which restaurant to eat at? Let me look at other people and see what they're doing and use their behavior as a signal of information.…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.