From the course: Marketing Your Professional Service
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Map touch points
- Your marketing is paying off, you're working tirelessly to get a client to say yes. So now let's leverage that work and accelerate your growth by creating an amazing customer experience. If you get nothing else from this video, write this line down. (laughs) The best source of lead generation for a professional services firm is a happy customer. You know, this, it is so much easier to do more business, to get referrals from existing clients than it is to go out there and hunt down new clients. So you want to make sure that you build a very intentional process of how a client comes on board and everything that happens while they're a client. It takes work, it takes an investment but the payoff is immense. Now the first step is to create what I call a touchpoint map. Let's figure out what the actual experience in your firm is today. Think about yourself becoming a client in your business or an order (laughs) that goes…