Skill Level Intermediate
- Surveys, keyword analysis, analytics and large-scale studies. These are all great tactics to help understand your customers and create marketing strategies that work. But I'm going to challenge you here and say that there's a tool more powerful than all of these. And that is you, yourself, having conversations with your customers; observing them in action and deeply understanding what it takes to touch, move and inspire your audience to take action. Whether that's buying a product, downloading an app, saying yes to that proposal or anything else. This is qualitative research. And in this LinkedIn learning course, we're going to deep dive into tactics that will up-skill your market research game in no time.
Excel: Market Research Strategieswith Michael McDonald2h 10m Intermediate
Marketing Foundations: Consumer Behaviorwith Drew Boyd41m 56s Beginner
Advanced Consumer Behaviorwith Michael R. Solomon1h 34m Intermediate
1. What Is Qualitative Research?
2. Methods for Qualitative Market Research
3. Moderating Techniques for Qualitative Research
4. Synthesis and Reporting
Next steps1m 6s
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