Marketing to Diverse Audiences
With Jonathan Jackson
Liked by 512 users
Duration: 51m
Skill level: Beginner
Released: 5/7/2019
Course details
Good inclusive marketing reaches an audience where they are. And it’s crafted by people who take the time to understand who their audience is and what they actually want. When marketing campaigns come across as tone-deaf, it’s often because the campaign’s creators leaned on their assumptions instead of investigating the nuances of their target market.
In this course, instructor Jonathan Jackson shares strategies for checking your assumptions at the door and reaching diverse audiences with organic, inclusive marketing messages. Get insights on how to create tailored messaging, as well as how to build an inclusive community for—and by—diverse audiences. Plus, hear from a panel of experts on why diverse marketing should be a critical part of your marketing strategy today and into the future.
Skills you’ll gain
Meet the instructor
Learner reviews
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Bart Ogilvie
Bart Ogilvie
Business Partner Expert - Pricing & Competitive Price Intelligence SLS Strategy & Services
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Contents
What’s included
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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