Marketing Ethics
With Deirdre Breakenridge
Liked by 509 users
Duration: 52m
Skill level: Beginner
Released: 3/8/2019
Course details
Integrity is often a brand's biggest asset. To earn the trust of customers, marketers have to put ethics first. In this course, marketing expert Deirdre Breakenridge explains how to implement and reinforce ethical marketing practices that ensure your employees making decisions that are in the best interests of your company and your customers. First, learn how to analyze the ethics of your marketing organization and define what ethics means to your team and to the public. Then discover how to apply ethical practices to your current workflows and reinforce ethics at every step with training, testing, and metrics. Finally, Deirdre shares specific, real-world case studies that showcase both good and bad examples of ethics in marketing.
Skills youโll gain
Earn a sharable certificate
Share what youโve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under โLicenses and Certificateโ section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Esther Usoro
Esther Usoro
|| Brand/Project management || Marketing || Content Production || Digital Communications || Business Analysis ||
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Pablo Aguilar
Pablo Aguilar
Marketing Graduate | Marketing Foundations, Graphic Design
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Diparun Bhattacharyya
Diparun Bhattacharyya
Senior Manager Sales
Contents
Whatโs included
- Practice while you learn 2 exercise files
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units