Marketing Foundations: Integrated Marketing Strategies
With Mark Burgess
Liked by 2,159 users
Duration: 2h 5m
Skill level: Intermediate
Released: 9/12/2017
Course details
The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.
Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.
Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Ricardo andres R.
Ricardo andres R.
Comunicador Social
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MUHAMMAD Waqas Hussain
MUHAMMAD Waqas Hussain
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Falade Oluwashina
Falade Oluwashina
Digital marketing specialist(Expert in social media marketing,SEO,Analytics,creative content developer)
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone