From the course: Digital Marketing Trends
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Marketing in the micro-moment
- [Instructor] Does this sound familiar? You're in the middle of one thing and all of a sudden you have an urge to grab your smartphone and find out something else. I do that, probably more than I should. And, I'm not alone. 91% of us exhibit that type of behavior. Google calls these short bursts of interest micro-moments, and they divided them into four main types. I wanna know moments are when we wanna learn or discover something. I wanna go, focuses on location. I wanna do is when people are looking for ideas. And of course, when you're ready to purchase, that's an I wanna buy moment. So what are we looking for? It could be anything. Say it's the middle of winter, and we just feel the need to get away somewhere warm, that's an I wanna go moment. Maybe you're busy parent, and you need to find out how to crochet a tea cozy for your daughter's school project, that's I wanna do. Or you could be a reporter searching for background on a story, an I wanna know moment. The key is for…
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