From the course: Marketing to Diverse Audiences

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Master your marketing messaging

Master your marketing messaging

(upbeat music) - Hey, so my friend Emily Graham is here. She is a communications expert. She works with major brands and executives to help them master their messaging, and connect with all different types of people with the right message. You're going to love her, just like I do. So, come on, we're going to meet her. Emily, you spend a lot of your time talking to C-suite teams, large communication companies, or orgs, and I'm just curious, like, what you're seeing people's excitement, fears, misgivings are around, kind of communicating to audiences they have typically overlooked, whether intentionally or not, and sort of like, what that feels like in your work. - It feels like it's time that companies start being a little more thoughtful, truthfully. I'm kind of glad that people are a little nervous. We get a little bit nervous, we get a little more thoughtful about the way we're doing things, and it causes us to stop and think, wait, maybe we did this wrong before? I've seen research…

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