From the course: Email Marketing: Drip Campaigns (2019)
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Measuring results
From the course: Email Marketing: Drip Campaigns (2019)
Measuring results
- It is important to ensure that your drip campaign is doing what it is set up to do. In this video, we will speak about different metrics that I used to measure how effective your drip campaign is and what you can do to optimize your campaign for future results. Firstly, your open rates. Your open rate is a percentage of how many people are actually opening your emails. Secondly, you have your click-through rates. This is a percentage of how many people are clicking the links within your emails. You can also track your sales within your emails. Most automation softwares allow you to track how well any particular email has converted into sales. I want to give you an example by showing you some of my metrics in AWeber. This is one of my drip campaigns. As you can see, on the right-hand side, it shows you a percentage of how many people have opened any specific email. If I scroll down all the way to my email number four,…
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