From the course: CMO Foundations: Measuring Marketing Effectiveness (ROI)
Measuring your market effectively
From the course: CMO Foundations: Measuring Marketing Effectiveness (ROI)
Measuring your market effectively
- Marketing is probably the most important investment a company can make to be successful. Measuring effectiveness is critical to keep that investment on track. Hey, if you don't measure marketing performance, you may start to notice some undesirable trends happening in your business. You may find yourself asking questions like, why are customers leaving us? Why are products being returned to us? And even, why didn't we see these problems coming before they became problems? I'm Drew Boyd. In this course, I'll share with you how to measure marketing performance so you can make real time course corrections. What you'll realize in this course is that you measure all kinds of things in your everyday life. Now it's just a matter of translating what you already know from your personal life to your professional marketing life. I'll explain how to determine what metrics matter most, I'll describe strategies to measure them the right way, and I'll show you how to create your own marketing metrics dashboard so you can see everything in one place. Are you ready? Let's go.
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