Meet the postmodern consumer

Contents

• Introduction Introduction

  • Forget what you know about consumer behavior

    1m 43s
• 1. Postmodernism and the End of Marketing Categories 1. Postmodernism and the End of Marketing Categories

  • Meet the postmodern consumer

    4m 23s
  • Consumers buy horizontally

    4m 15s
  • From market segmentation to markets of one

    3m 51s
• 2. Why You Should Forget the Fundamental Marketing Dichotomies 2. Why You Should Forget the Fundamental Marketing Dichotomies

  • Meet today's consumer: The new chameleon

    4m 47s
  • Today's consumers don't distinguish between young vs. old

    3m 9s
  • Today's consumers don't distinguish between male vs. female

    4m 22s
  • Today's consumers don't distinguish between me vs. we

    5m 1s
  • Today's consumers don't distinguish between offline vs. online

    4m 26s
  • Today's consumers don't distinguish between sellers vs. buyers

    3m 8s
  • Today's consumers don't distinguish between self vs. possessions

    3m 53s
  • Today's consumers don't distinguish between reality vs. fantasy

    3m 47s
  • Today's consumers don't distinguish between humans vs. computers

    3m 58s
  • Today's consumers don't distinguish between work vs. play

    3m 52s
• 3. Earthshaking Trends in Consumer Behavior 3. Earthshaking Trends in Consumer Behavior

  • Consumers are eager for diversity

    3m 4s
  • Consumers are eager for personalization

    2m 3s
  • Consumers are eager for simplification

    2m 38s
  • Consumers are eager for sustainability

    2m 59s
• Conclusion Conclusion

  • Connecting with the postmodern consumer

    3m 8s