From the course: Offline Marketing Foundations

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Meetups

Meetups

From the course: Offline Marketing Foundations

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Meetups

- Your offline strategies will often intersect with your online efforts. And if there's one thing the internet really has going for it, is the ability for businesses to connect with customers like never before, especially when it comes to networking or arranging in-person events. The site meetup.com or Meetup has opened the door for businesses looking to expand their reach. Meetup is an online platform that connects users through niche-specific groups. Meetups are casual gatherings that lets you connect with new people with similar interests. There are meetups for cat lovers, knitting enthusiasts, programmers, and nearly everything in between. While Meetup is great for finding a dungeons and dragons group, businesses can also use it to grow their brand. Now, you might still be trying to figure out if this would really be worth your time, but consider this, hundreds of people join Meetup every day, and I bet…

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