From the course: Marketing Foundations: Customer Decision Journey
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Messaging versus content
From the course: Marketing Foundations: Customer Decision Journey
Messaging versus content
- You know how some people seem to only be interested in what they're saying, or getting their message across to you? That doesn't feel too good, does it? That won't make you like or want to talk with that person. You may even start to tune them out. But what about when someone starts a two-way dialogue with you? They share their thoughts or point of view with you, but they're also an excellent listener. This is the type of person you want to spend time with, get to know better, listen to, and feel comfortable sharing your own point of view. Well, it's similar with companies in marketing. If a brand's communications feel like it's only one way, outbound from the company to you, and you feel forced to just listen to what they're saying, you might not choose that brand when making a purchase because it won't feel like it's right for you. You won't feel respected or heard. Marketing messaging has changed a lot over the years.…
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