From the course: Managing Brand Reputation

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Monitor your social media channels

Monitor your social media channels

From the course: Managing Brand Reputation

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Monitor your social media channels

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- There are two types of social media feedback to monitor for your brand: positive and negative. On the negative side there are stand-alone hate sites negative reviews on search engines or directories, and negative media. A hate site relating to your brand may not have any constructive criticism and generally should be monitored but not directly addressed. For example, there was a bad review about a dog food brand where a human ate the food and complained that the taste was not up to par. This product was not made for humans, and therefore this feedback was not constructive. Reviews, however, can contain constructive criticism and should be monitored and immediately addressed if that's the case. On the positive side, there are fan channels or happy parody accounts or content. For example, I did a series of tips on how to create the perfect video. A positive response to the series was a follower bought a green wig and created one video that used all the tips to show what a big fan she…

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