From the course: Marketing Communications
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Monitoring your marketing programs
From the course: Marketing Communications
Monitoring your marketing programs
- After you've launched your marketing program, there's many reasons why you'd want to track and monitor your campaigns. Of course, you want to show that your audiences react, engage and take some kind of action based on your communication. With advanced software platforms and data intelligence, you're able to capture many campaign metrics from click to conversion to show that you're accomplishing your goals. But what are some of the other not so obvious reasons for capturing data and analyzing how people react to your marketing efforts? In addition to accomplishing your original campaign goals of awareness, engagement, leads and sales and advocacy, here are four other reasons why it's so important to track and monitor your program initiatives. Number one, for brand health and reputation management. After you launch your campaign, it's important to track the sentiment of your communications. Are people excited about what…
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