From the course: Growth Hacking Tips

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Motivate with curiosity

Motivate with curiosity

From the course: Growth Hacking Tips

Start my 1-month free trial

Motivate with curiosity

“

- The best way to get someone through the purchase process is to make them self-motivated to move through it. If the consumer is motivated and enthusiastic, they'll pull themselves down the purchase funnel on their own. So, how do you do that? Well, by creating curiosity. Give the consumer appealing information, but don't give too much away. A lot of people trade an email for a white paper because they're curious about what it has to say. Why do you read all the product specs on that new Apple iPhone? Because you're curious about their claim that it's the fastest phone on the market, so you're self-motivated to research. You want to create a brand experience that leaves opportunity for curiosity, and easiest way to do this is through the development of content. Create content that reinforces your brand values, discusses your innovations, your unique products, and educates the consumer. You're taking small…

Contents