From the course: Neuromarketing: Tap Into your Customer's Primal Brain

Motivate your customers with neuromarketing

From the course: Neuromarketing: Tap Into your Customer's Primal Brain

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Motivate your customers with neuromarketing

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- (imitates roaring) Welcome to neuromarketing. Tap into your customer's primal brain. I'm your instructor, Tim Ash. For over 25 years, I ran a leading digital marketing agency that created over $1.2 billion in value for clients around the world. Most of the success was based on durable neuromarketing principles. As you can see from my badge wall, I've spoken about this in hundreds of keynotes around the world. I've also written bestselling books, and ran an international conference series on digital marketing. I want to share what I learned with you, so you can also unlock these powerful evolutionary secrets of persuasion. Some of the things that we'll cover include the lie of rationality and how people really make decisions. We'll explore why we need a brain and how the brain really works. After that, we'll focus on key evolutionary principles that you can immediately put to work in your business. This includes our brains need to conserve energy, and the power of doing nothing. We'll also talk about avoiding pain and seeking pleasure and how these motivate us to act. We'll dig into our evolutionary past to understand our sense of ownership and commitment and why we overvalue things that we influence or control. I'll teach you about the power of attention and how to bias consumer choices by carefully designing and prioritizing how you visually present information. You'll learn the fundamentals of how the brain experiences money and financial matters, and I'll teach you about how people exist in either the relational or transactional spheres and the different rules for each of these. At the end of the course, we'll pull all of these ideas together into a real-world client case study, which shows the powerful synergy of combining them. So what are you waiting for? Let's tap into your customer's primal brain.

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