From the course: Neuromarketing: Tap Into your Customer's Primal Brain
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Next steps and resources in applying neuromarketing
From the course: Neuromarketing: Tap Into your Customer's Primal Brain
Next steps and resources in applying neuromarketing
- It's been my honor to teach this neuro-marketing introductory course. I hope that you've enjoyed it as well as learned practical techniques to make you more effective in your work. But we've barely scratched the surface. My sincere hope is that you'll not simply think of what I've shared with you as a grab bag of tips and tricks that you can use to manipulate people based on their irrational biases. Hopefully you'll want to understand the deeper why behind our behavior. If you do, then you'll have a durable career as a marketer. The foundation behind neuro-marketing is evolutionary psychology. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us, also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on…