From the course: Introduction to Content Marketing
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- In many ways content marketing is like the force from Star Wars. It takes time, training and concentration to master. But once you do you not only win, you accomplish even more than you thought possible. Thank you for watching this series of Content Marketing Fundamentals. I encourage you to keep experimenting to refine your content marketing program and grow your career. I highly recommend Content Marketing Institute, which offers fantastic articles, webinars, podcasts and a newsletter. And don't miss their annual conference, Content Marketing World, to connect with the industry's movers and shakers. American Marketing Association and Association of National Advertisers also offer excellent webinars and events. And Content Science offers a free online magazine with our original research as well as contributions from thought-leaders around the world. Check out my book, the Content Advantage, and I suggest the…