From the course: Advanced Consumer Behavior

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Next steps

From the course: Advanced Consumer Behavior

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Next steps

- Now that you have reached the end of this course, you should know a lot more about what makes your customers tick. As you try to apply what you've learned, I highly recommend you take a close look at exactly who's buying what you sell. You'll be more successful if you understand what drives them and try to align your marketing efforts with their needs. To learn more, I encourage you to visit my website where there are a lot of different resources, including information about my latest book which is called Marketers, Tear Down These Walls!: Liberating the Postmodern Consumer. I hope you've enjoyed learning about consumers as much as I've enjoyed talking about them. Thank you.

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