From the course: Content Marketing: Podcasting for Business
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- Podcasting is a flexible and engaging way to create and share stories, build relationships with customers, and help solve their needs. And you certainly don't need a full professional recording studio to get started. That's one of the best things about podcasts. You can scale your equipment and production to your budget, resources, and goals. And that's what we covered in this course. As you develop your podcast, you may also want to check out the business of podcasting by Donna Papacosta and Steve Lubetkin. It's a book that offers additional ideas and tips. It takes time to refine your podcasting skills, and success won't happen overnight. But if you bring your customers into the conversation, they'll listen to your podcast, anticipate new episodes, and tell their colleagues and friends. And that gives you another content marketing channel to help build your brand. If you have any questions about how to set up a podcast for your business feel free to connect with me on Twitter…
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