From the course: Email Marketing: Drip Campaigns (2019)
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Nurturing your leads
From the course: Email Marketing: Drip Campaigns (2019)
Nurturing your leads
- [Narrator] Your entire drip campaign should be centered around providing value to your customers. From your lead magnet to all of your marketing and messages thereafter, if your leads consider your emails and the content within valuable, they are a lot more likely to stay engaged with your message and trust you enough to take action on your email marketing drip campaign. But what should the different stages of your drip campaign look like, and how do you provide value at every stage? Here are the different stages of a basic drip campaign. The very first stage is a lead. These are those people who have entered their name and email address or some other contact information on your website. You can actually send these people a set of drip emails that encourage them to make their first sale with you. Once they have made their first purchase, they will be on a different drip campaign that encourages them to make an additional purchase, which can be either a cross-sell or an upsell. Once…
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