From the course: Lead Generation Foundations (2019)
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Objectives
- Have you ever heard the saying, if you don't know where you're going, any road will get you there? To start your lead generation program, or what I'll also refer to as lead gen, is to write objectives so you know what you need to accomplish. Objectives set and align expectations for you, your team, and the people who run your company. Lead gen is all about growing your business. Lead gen can't solve every business problem, so make sure you focus on relevant business objectives that your lead gen program can impact. I'll share steps to develop lead gen objectives and a starter template. The first step is to identify your business objective. You can ask your president, chief executive officer, chief financial officer, or whoever is the appropriate person at your company for this direction. As an example, let's use one of the most common business objectives, to increase sales. You can input that information into this template. Let's say it's to grow sales $50,000 in the next 12 months.…
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