From the course: Create Your Brand Message Strategy

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Offer the right thing at the right time

Offer the right thing at the right time

From the course: Create Your Brand Message Strategy

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Offer the right thing at the right time

- Have you ever felt like you just missed the market, maybe ahead of the curve, or you had an idea that you didn't take action on before someone else did? Often, success in business is as simple as this. Offering the right thing to the right people at the right time. When a business venture doesn't work out, it's typically because one of those elements is off. The offer, the audience, or the timing. History is riddled with business ideas that just missed the mark, such as the Segway launched in 2001, which never hit critical mass and popularity. Now every city has scooters buzzing around. Now to be clear, Segway was a great idea ahead of its time, but to an unidentifiable audience, right? In order to be sure your product or service is market ready, it's important to look at the intersection of your offer, marketability, the timing, viability, and what the world wants, sustainability. First, determine the marketability of…

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