From the course: Introduction to Content Marketing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Optimizing content performance
From the course: Introduction to Content Marketing
Optimizing content performance
- Let's say you launch your content marketing program. It's good, but you wonder whether it can be better. Content optimization can help you find out. To make the most of your content, let's review two common ways to optimize it. The first way to optimize is make your content easier to find. Of course, if your content is on a website, this means making your content easier for search engines to find too. One of the best ways to optimize your content's findability is to encourage people to share it and link to it. In search engine optimization circles, this practice is called link building. The more people mention and link to your content, the more likely Google will rank that content high in its search results. So spread the word about your content. Promoting your content not only raises awareness in the moment but also encourages behavior that makes your content easier to find over time. Another way to optimize your…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.