From the course: SEO: Ecommerce Strategies

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Optimizing product pages for SEO

Optimizing product pages for SEO

From the course: SEO: Ecommerce Strategies

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Optimizing product pages for SEO

- [Instructor] Optimizing your e-commerce product pages can help you to increase your sales by driving additional traffic via the search engines. Firstly, you want to ensure that your keywords are in your URL. As you can see up here in my one, I've got purple men's training shoes, and I also have my keyword in my title as well. Notice how I separate my keywords in my title as well by using this little line. And I can also add another secondary keyword here as well. Don't be afraid to add a descriptive title to your e-commerce pages. And where necessary, you can add a line as well and have two keywords potentially here. This increases your chances of ranking in the search engines because if you don't start ranking for your first keyword, you might start ranking for your second keyword. Notice as well how my first keyword is more of a search based keyword, whereas my second keyword is more of a brand name keyword. So I see…

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