From the course: Introduction to Social Media Strategy
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Optimizing your ads
From the course: Introduction to Social Media Strategy
Optimizing your ads
- When you start to advertise on social media, you'll want to make sure you build the best possible campaign so you can achieve the lowest cost per result. Your starting campaign may be great, but there's always a chance to make it better. The best way to do that is through testing. After watching this video, you'll know how to set up a successful test to optimize your campaign. The advertising tools of the main social media platforms have testing options built-in so you can easily set up your test while you create your campaign. The common mechanism used for this is called split testing, or it's sometimes referred to as AB testing. It goes like this: when you set up your campaign you can create two or more versions of your adds, say, a version A and a version B. The add system will then split up the audience that sees your add randomly in two groups. One group sees version A, the other group, version B. The…
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