From the course: Brand Leadership: Building Brand and Culture
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Organize and operate your business
From the course: Brand Leadership: Building Brand and Culture
Organize and operate your business
- Setting an overarching purpose and single set of core values for your brand and culture is a great first step, but you must also figure out how to actually pursue them. You need to ask questions like, what operational changes are needed to enable employees to live your values? How do your people need to work together differently? What must your organization start or stop doing to make your purpose and values a core part of the way you do business? In other words, you must consider how you're going to operationalize your desired culture. I mean, make your purpose and values more than words. Drive them into your operations and use them to increase your organization's adaptability to changing conditions, operational efficiency and productivity, risk management, and growth. One way to operationalize culture is through organizational design. Consider the structure of your organization: its hierarchy, divisions, and…
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