From the course: Content Marketing Foundations
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Organizing topics into categories
From the course: Content Marketing Foundations
Organizing topics into categories
- For an organization to become known for its expertise, creative constraints need to exist. One helpful constraint to organize your content marketing is limiting what topics your company is covering to a select group of categories. Each category represents a range of topics that's important to your customers and aligns with the expertise and offerings of your organization. A category should be specific enough to have a clear focus but broad enough so that there's many topics that fit within the theme that your company can address. For example, an art supplies company could focus their topic categories on scrapbooking, home decor projects, kids crafts, and seasonal activities. These categories should be different from one another, but complementary at the same time, as each might slightly overlap in focus. The point of these categories is to ensure you've only created content on topics within these areas, focusing your…
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