From the course: Advanced Branding
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Overcome damaging events
- Every brand is going to face a damaging event. It'll happen because of a mistake on social media, a mishandling of an employee event, environmental issues, a legal battle, a failed delivery and so on. Now some of these events are minimal and the damage is contained to an individual or small segment of the market. Unfortunately, some aren't so small and it can cause big problems. The reputation of your brand impacts customers at every stage of their journey. Any employee can cause a negative brand event to happen and some are going to be their fault and some the fault of the company, where others are simply perceived to be the fault of an employee or a company. When people lose trust, the brand is in trouble. Good branding faces the facts. There's a risk that your brand will stumble so plan for it now. Discover where you're most vulnerable, essentially, where you're most apt to drop the ball on a customer. This…
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