From the course: Learning to Write Marketing Copy
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Overview of the course project
From the course: Learning to Write Marketing Copy
Overview of the course project
- If you choose to use the hypothetical company I've made up for this course, you'll be copywriting for Harrison's Helmets. It's a small startup trying to launch their new line of bicycle helmets. Harrison's debut line of helmets launch into a really crowded market. If you're a cyclist you know there are a lot of established brands out there, but his helmet has some great selling points. First, they're absolutely the lightest on the market. Second, they have the highest safety rating in history. You can do anything to these helmets and they'll still protect your head. And then they come with these pads that you can heat or cool, and you can insert them into the helmet to help with the weather. They have by far the most interesting choice of graphics and colors out there. You want pink and purple polka dots, you can probably get it. Their attachment system is really simple and this is important for a lot of cyclists…
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