From the course: International Marketing Foundations

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PESTCL framework: Legal framework

PESTCL framework: Legal framework

From the course: International Marketing Foundations

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PESTCL framework: Legal framework

- There are four main legal frameworks around the world, and you need to be aware of the differences you may face. Systems of common law, such as those in the UK and US, are based upon previously accepted customs and precedents set by the courts. Code law is another type that is seen in Germany, Japan, and other countries where virtually everything is covered by written rules or codes. Islamic law is different still, as is the commercial legal system used by Marxist-Socialist countries. The respect of your patents and your ability to protect your intellectual property is another key consideration. Countries with a Marxist-Socialist bias tend not to respect the patent laws of common and code law countries. Why is this a big deal? Well, for many brands, the number of counterfeit knockoff products sold in non-authorized retailers is alarming. To prepare for your international expansion, you need to assess the legal…

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