From the course: Public Relations Foundations
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PR writing for social media
From the course: Public Relations Foundations
PR writing for social media
- No matter what kind of PR writing, you need to share compelling messages, but social media writing is different than traditional PR writing, although news releases, bylines, newsletters, annual reports, and op-ed pieces are still important types of content to master. But how you craft your Facebook post, draft the perfect tweet, and blog post writing takes additional skills. Let's talk about best practices for a variety of content to engage audiences and to create awareness. Then I'll dive into specifics like how to write on Twitter versus Facebook. Social media is for people, so always be human in your writing. Don't talk at people, talk with them. Make them feel they're part of the conversation. Let them know they matter. Use comments to say something like, thank you so much for taking the time to share your thoughts, Sharron, and then ask a question to keep the conversation going. You have to listen carefully to hear what you should talk about. If no one cares about spammy…
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