From the course: Introduction to Social Media Strategy
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Participating versus marketing
From the course: Introduction to Social Media Strategy
Participating versus marketing
- [Instructor] More than one third of internet users follow brands they like on social media. They expect brands to be present on their favorite social platforms but they also expect them to behave like they belong there. Simply put, there are a few rules you should follow to make social media marketing work for you. First and foremost, focus on engaging rather than promoting. Social media is all about connecting with people. It's not a medium where you go for one way communication. Of course you can talk about your product and what you offer, but don't neglect comments and questions. Monitor the conversation and make sure to react or respond. That brings me to the next rule. Understand your audience. Know who your target is, what their needs are, and what social platforms they use. And how they talk and interact in them. Then make sure you're present on those platforms and engage in authentic conversations with your…
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