From the course: Marketing Tools: Growth Marketing

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Perform A/B tests with Google Optimize

Perform A/B tests with Google Optimize

From the course: Marketing Tools: Growth Marketing

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Perform A/B tests with Google Optimize

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- [Instructor] Say you can't decide between two different headlines for your website. You want to test multiple options, but how do you do that? Do you need a developer? What do you tell that person to do? This is where Google Optimize can help. Google Optimize is an AB testing tool for websites, that allows non-technical people to easily run website experiments. Here's how it works. First, add Google Optimize to your website by taking a small snippet of code from Google Optimize and pacing it into the header of your website. If this sounds complicated, don't worry, because there are great references on how to do this for your specific website, whether it's on WordPress, Shopify, or another platform. Next, link your Google Analytics with Google Optimize, to set up tracking for tests. Then, you'll create a new variation of your webpage to test against your original webpage using their tests builder. And then, you'll run the test and analyze the performance of your variance against the…

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