From the course: Marketing Tools: Growth Marketing

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Perform an SEO and SEM audit with Semrush

Perform an SEO and SEM audit with Semrush

From the course: Marketing Tools: Growth Marketing

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Perform an SEO and SEM audit with Semrush

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- How do you create a search engine optimization and pay-per-click strategy to help you capture search traffic on Google? Thanks to a keyword analysis tool, you can uncover the exact keyword phrases your competitors are using to drive traffic and sales. Semrush is an all-in-one tool for unlocking the keywords that could drive quality traffic to your website. Their suite of tools and reports help marketers who work in search engine optimization or SEO and keyword ads on Google and Bing. How does this help you with your SEO strategy? Well, it allows you to run a technical SEO audit. You can track daily keyword rankings, analyze the SEO strategies of your competitors, research the domain authority of any company, and use the tool to research millions of keyword ideas. It also helps you with PPC, pay-per-click strategy by letting you uncover any domain's paid search strategy. You can monitor the ads and landing pages of competitors. It'll help you find the right keywords for a PPC…

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