From the course: Marketing: Conversion Rate Optimization

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Performing quantitative research

Performing quantitative research

From the course: Marketing: Conversion Rate Optimization

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Performing quantitative research

- [Instructor] Okay, you have access to Google Analytics, your dashboards are pulled up, but where do you start? For me, I start with one simple question, what are people doing on my website? To understand the what, you need to understand what the business actually wants a visitor to do. This way you can compare the business goals of the site against what's actually happening on your platform. Let's take a look at Two Trees Olive Oil. Based on their website design, you might think that the main goal is to shop now and go to their eCommerce store. But after talking to their leadership team, we quickly realized that their main goal is to push their subscription product, and it's buried up here in the navigation. This context really helps when you're evaluating a website to know the full story in the business goals of management before you start giving recommendations and test ideas. Here's how you can get started with…

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