From the course: Content Marketing: Newsletters
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Personalize your newsletter
From the course: Content Marketing: Newsletters
Personalize your newsletter
- [Instructor] Personalizing your newsletter. By personalizing your newsletter, you make the reader feel important. Even though you may be sending your newsletter to thousands of people, if the reader senses a personal connection, then he or she will be more motivated to continue reading. Here are three things you can do to personalize your email newsletters. The first and most visible way to personalize your newsletter is to address people by their name. Even though your subscribers know they're part of your list, they still want to feel like you're directly talking to them. In my own experience, when I receive a newsletter that addresses me by name, it catches my attention. By doing this, it not only creates a more intimate connection, you're also letting people know that you value them enough to address them personally. They're less likely to feel like you're spamming them or just another number on their mailing…
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