From the course: Building an Integrated Online Marketing Plan
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Planning content assets
From the course: Building an Integrated Online Marketing Plan
Planning content assets
- [Instructor] In this video, we're going to take some time and decide what type of content we should focus on. We're building a content asset. We're building a trail guide for the Explore California website. We need to look at what types of media you might enjoy. Do you like pictures, video? What types of content get your attention, that you'll engage with? But then, also, we want to look at what resources we may have available in house and what resources we may have to bring in from the outside and plan accordingly. You see, when we look at our content asset menu, we're trying to create the nature guide, but it requires a number of ingredients. If we want to focus on plants or animals, then we need to have pictures, descriptions, and explanations of all these and then figure out how are we going to present that? We have numerous options when it comes to content. It's not just writing a blog post. It's images, graphics, high-resolution photographs, collections or lists. You can even…
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