From the course: Learning to Write Marketing Copy
Unlock the full course today
Join today to access over 22,400 courses taught by industry experts or purchase this course individually.
Polishing the draft
- You've written your marketing copy on point and using the correct style, but you're not done. It's time to put the polish on it all. I'm going to use several examples in this video, and I've included them as exercise files for this course, so be sure to check them out. Harrison, CEO and founder of Harrison's Helmets, just finished writing the introductory copy for his flagship bicycle helmet the HH1. But it needs some work before it's ready for public use. Here are some basic rules he should follow. First, get some help. If at all possible, have someone else edit and proofread your marketing copy too. They'll find things that you don't. After that, you need to go active. Whenever it makes sense, use the active voice. That means, a thing act as opposed to an act is performed by a thing. Active voice is really hard to explain and easier to demonstrate. For example, Harrison wrote, your head will be well protected…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Contents
-
-
-
-
Assembling your tools3m 40s
-
Creating the plan2m 23s
-
Freewriting to get ideas down3m 45s
-
Writing the first draft1m 51s
-
Observing general rules3m 42s
-
Polishing the draft4m 41s
-
Writing a headline5m 7s
-
Testing your headlines1m 47s
-
Selling the page2m 38s
-
Rewriting existing copy4m 6s
-
Using typography effectively3m 42s
-
-
-