From the course: Learning to Write Marketing Copy

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Polishing the draft

Polishing the draft

From the course: Learning to Write Marketing Copy

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Polishing the draft

- You've written your marketing copy on point and using the correct style, but you're not done. It's time to put the polish on it all. I'm going to use several examples in this video, and I've included them as exercise files for this course, so be sure to check them out. Harrison, CEO and founder of Harrison's Helmets, just finished writing the introductory copy for his flagship bicycle helmet the HH1. But it needs some work before it's ready for public use. Here are some basic rules he should follow. First, get some help. If at all possible, have someone else edit and proofread your marketing copy too. They'll find things that you don't. After that, you need to go active. Whenever it makes sense, use the active voice. That means, a thing act as opposed to an act is performed by a thing. Active voice is really hard to explain and easier to demonstrate. For example, Harrison wrote, your head will be well protected…

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