From the course: Market Research: Qualitative
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Practice makes perfect with interviewing
From the course: Market Research: Qualitative
Practice makes perfect with interviewing
- Becoming a skilled qualitative researcher is not something you learn overnight. It takes time and practice. These skills are absolutely something you can learn though. And I know you can do it too, because you're in this course right now. That alone is a great sign that you're open to up-skilling. Practice takes time. But please know that you don't need to be in an official interview to hone these skills. As humans, we often listen to a conversation not to really hear the other person, but to respond. As an interviewer, your goal is to really listen, plain and simple. So start there. In the next conversation you have with another person, I want to challenge you to do something. When they talk, don't think about what you are going to say next, just listen. Make it all about them. Nod, give verbal cues, like, "Go on", or, "Uh huh". And most of all, don't respond with your thoughts, advice, ideas. Don't…
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Becoming a great moderator4m 7s
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Writing powerful interview questions4m 1s
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The one question not to ask your customer4m 40s
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Establishing rapport2m 58s
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Facilitating group sessions4m 21s
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The critical step most researchers skip2m 20s
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Practice makes perfect with interviewing1m 28s
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