From the course: Learning to Write Marketing Copy
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Preparing yourself to write copy
From the course: Learning to Write Marketing Copy
Preparing yourself to write copy
- Great, so it's time to start writing. You open your word processor and you just start hammering words at the keyboard. Now hang on a second. If you're like, you've had lots of teachers and writers tell you to prepare your workspace, make sure the lighting is right. Make sure you're sitting in the right way, but you probably just rolled your eyes and dove in. I got to say for years I did exactly the same thing. But there are certain things that will undo the best intended copywriter. First off, interruptions. A colleague may stick their head into your office and say, hey, got a minute. Your child may choose that moment to fill the toilet with paper towels, and then flush it 11 times. That's actual experience. Your phone may ring. You may have problems with your computer or your software. Maybe the computer dies, the software crashes, or your pencil breaks. You may have a lack of examples or inspiration. In spite of…
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