From the course: Growth Hacking Tips

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Pretend you have a pivot

Pretend you have a pivot

From the course: Growth Hacking Tips

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Pretend you have a pivot

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- The best growth technique is going to be something novel, something that hasn't been done before. And it's not necessarily even going to be something big or viral. You can have a growth hack that simplifies a process, streamlines your lead generation, or, sure, one that drives tremendous awareness to your brand. Now, the execution of the growth hack is rarely the hard part. It's coming up with the idea. Sometimes you'll conjure up a great idea just by staring at the problem, but more often than not, you'll come up with the idea when solving something totally unrelated. And we see this all the time in television shows. The lead character is solving a problem, then they're doing something totally random, and they have this absolute aha moment. It's as if they've connected the dots, and now that problem is solved. And honestly, it's often how it actually works. So here's a great exercise to explore the novel growth…

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