Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.
- Many companies are creating great value for their customers but are often not able to capture that value. While they compete on superior customer value, they lose business on price or sell too low. What they need is to move from cost-based pricing to value-based pricing. Hello, I am Stefan Michel, Professor of Marketing and Service Management and Dean of the Executive MBA program at IMD International Business School in Switzerland. In this course, I show you the strategies and tactics of value-based pricing and also how pricing psychology can help you to charge the price you deserve. Value-based pricing is relevant for any firm regardless of size or industry. Whether you are an executive in a large firm, a business owner, or a freelancer, join me and make your business more profitable.
- Creating, communicating, and capturing value
- Comparing value, not prices
- Segmenting customers
- Move from free to fee
- Handling discounts
- Strategically defining your price carrier
- Pricing psychology