From the course: Offline Marketing Foundations

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Printing and distribution

Printing and distribution

From the course: Offline Marketing Foundations

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Printing and distribution

- When it comes time to print and mail your first advertisement, you've got a lot of options. For starters, you can send solo pieces or participate in shared mailings. A shared mailing will place several offers from the same companies that share a similar goal and similar audience into one envelope. With solo pieces, you'll need to work with a printer and a direct mail house. Many printers will offer mailing services as well, so be sure to ask your printer and compare costs. The mail house is responsible for printing the addresses and postage on each mailer, as well as sorting them to secure better pricing with the USPS. You can take a look at print companies like psprint.com or vistaprint.com for affordable online print and mail options. But, I also encourage you to talk to vendors in you local community. I'm all about supporting local when possible, and there's an added benefit to being able to proof the actual print…

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