From the course: Learning Integrated Content Marketing
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Produce content based on customer FAQs
From the course: Learning Integrated Content Marketing
Produce content based on customer FAQs
- [Instructor] Creating useful, customer-centric content can help save the Customer Service Department a considerable amount of time and resources. Instead of repeatedly answering the same questions, Customer Service should develop a Frequently Asked Questions, or FAQ section on their website. Marketing should work closely with Customer Service to create and optimize content to answer common questions about the company and its offerings. Here's how, recognize that most of the questions Customer Service gets asked are typically the same 30 to 50 questions, sometimes with different variations. Answering these questions on an FAQ page, help center, or knowledge base on your website saves the Customer Service team time and resources for two reasons. First off, the existence of an FAQ page will limit the number of requests Customer Service receives, as customers can find out the answers to their questions on their own. Secondly, when customers do ask the same questions that are answered in…
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