From the course: Marketing: Conversion Rate Optimization

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Product page case study

Product page case study

From the course: Marketing: Conversion Rate Optimization

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Product page case study

- [Instructor] Let's highlight a case study around how you determine which type of tests to run. Sharply is a men's fashion brand that came to growth hit wanting to lift their purchase conversion rate and grow overall sales. Their site experience had high abandonment rate once visitors got to the product page. Management assumed there was a disconnect between the high price point and the perceived value of the products portrayed in the pages. They wanted to invest in higher quality images and promote copy that talked about premium materials. To start, we wanted to validate or disprove the assumptions management had around the point of friction in their user journey by using data. We conducted email surveys with existing customers to learn why they purchase a product from our client and asked about their current frustrations with shopping online. We learned that most customers actually made their first purchase in the store…

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